Coaching for founders
Founders make the calls nobody else can make, often alone and often at night. TextLauren is a sounding board you text: it remembers everything you've told it, pushes back when you need it, and checks in after the big moments.
Lauren is a real coach. You're texting an AI trained on her coaching.
Who it's for
Founders and early leaders making high-stakes calls with nobody to pressure-test them: the first fire, the co-founder fight, the board meeting, the investor update with bad news.
What founders text Lauren about
The first time you let someone go
Early employees are often friends. Lauren helps you be clear and humane, and checks in after.
The co-founder disagreement
Lauren helps you separate the decision from the relationship, and find words for the conversation you've both been avoiding.
Board meeting prep
The story, the bad news and the ask. Rehearse it the night before.
The decision you've circled for weeks
Lauren helps you get clear on what's actually at stake, pick a small next step, and stop circling.
Hiring your first manager
Handing over part of what you built. Lauren helps you set expectations, and then actually let go.
How it works
- Text the moment. Save Lauren's number and text her in iMessage or SMS: from the hallway, before the meeting, at 11pm. Nothing to schedule or install, and there's an iPhone app if you want your history and goals in one place.
- She asks before she advises. A question or two, then a plan, a script or some honest pushback. Replies usually arrive within a minute.
- She remembers and follows up. Lauren keeps track of your people, goals and patterns, checks in before and after the big moments, and runs a weekly goal with you, set on Monday and reviewed on Friday. You can see and edit what she remembers.
- It stays private. Your messages are encrypted and never sold. Your employer sees nothing unless they sponsor a team plan, and then only anonymous themes.
What it looks like
board meeting tuesday and we missed the revenue target. can't stop rewriting slide 3
the late-night slide rewrite. let's get you a plan and get you to bed
what's the honest one-line version of what happened?
enterprise deals took 2x longer to close than we planned
lead with that, before they ask: "We missed revenue by 18%. Enterprise sales cycles ran twice as long as planned. Here's what we learned and what we're changing." boards forgive misses. they don't forgive surprises. sleep, then send me the slide tomorrow?
Pressure-test it before you decide.
Text Lauren the call you're circling. She'll ask the question you're avoiding, help you pick a next step and check in after.
Hi Lauren! I'm a founder and want a sounding board for a decision.
Lauren is a real coach. You're texting an AI trained on her coaching. Your first week is free. Cancel anytime from your account or by texting Lauren.
Frequently asked questions
Do founders need a coach?
Many find it valuable, because so many decisions land on them with no one to pressure-test them. A coach is someone to think out loud with who has no stake in the answer.
How is this different from a founder peer group?
Peer groups are great for shared experience, on a schedule. Lauren is there in the moment, at midnight before the board meeting, and remembers your context next time.
Is what I tell Lauren private?
Your messages are encrypted and never sold. Your employer sees nothing unless they sponsor a team plan, and then only anonymous themes. Your board and investors aren't involved.
Is Lauren a real person?
Lauren Baptiste is a real executive coach and a CPA who spent 13 years at EY. When you text, you're texting an AI trained on her coaching, which is why replies usually arrive within a minute, day or night.