Coaching for CEOs
Peers at bigger companies often have an executive coach. If you don't, TextLauren gives you one you can text: before the board meeting, before the all-hands, and in the hour after a decision only you could make.
Lauren is a real coach. You're texting an AI trained on her coaching.
Who it's for
CEOs and presidents of small and mid-sized companies. The job is lonely by design: the people you'd normally think out loud with report to you.
What CEOs text Lauren about
Before the board
The narrative, the question you're dreading, and the ask. Rehearse it the night before.
An executive team that isn't working
Two leaders who won't cooperate, or one who isn't keeping up. Lauren helps you decide, and then say it.
Announcing hard news
Layoffs, a reorg, a missed year. Honest words that respect the people hearing them.
The decision only you can make
Lauren helps you separate what matters from what's loud, and pick the next step.
Thinking out loud
When doubts can't go to your team, your board or your investors, the thread is a place to think.
How it works
- Text the moment. Save Lauren's number and text her in iMessage or SMS: from the hallway, before the meeting, at 11pm. Nothing to schedule or install, and there's an iPhone app if you want your history and goals in one place.
- She asks before she advises. A question or two, then a plan, a script or some honest pushback. Replies usually arrive within a minute.
- She remembers and follows up. Lauren keeps track of your people, goals and patterns, checks in before and after the big moments, and runs a weekly goal with you, set on Monday and reviewed on Friday. You can see and edit what she remembers.
- It stays private. Your messages are encrypted and never sold. Your employer sees nothing unless they sponsor a team plan, and then only anonymous themes.
What it looks like
need to tell the company we're cutting 12% of staff. all-hands is thursday. I keep softening the language
that instinct is kind, and it usually backfires. people need the clear version first
what's the first sentence you've got right now?
"As we position the company for its next chapter, we've made some difficult changes..."
that makes people wait for the news. try: "Today we're reducing our team by 12%. I made this decision, and I want to explain why and what happens next." then the reasons, the support for people leaving, and what changes for those staying. want to run the whole thing by me tomorrow?
The coach your peers have.
Text Lauren the decision or the room you're walking into. She'll help you think it through and say it plainly.
Hi Lauren! I run a company and want a thinking partner for a hard decision.
Lauren is a real coach. You're texting an AI trained on her coaching. Your first week is free. Cancel anytime from your account or by texting Lauren.
Frequently asked questions
What does an executive coach do for a CEO?
Acts as a thinking partner with no stake in the outcome: pressure-testing decisions, preparing for the board and hard conversations, and giving the honest feedback that's hard to get from people who report to you.
How much does a CEO coach cost?
Executive coaching runs $200 to $500 an hour, and many coaches who work with CEOs sell multi-month engagements. Here's the full cost breakdown.
Can Lauren replace an executive coach?
For many leaders it's a complement: depth in sessions with a human coach, and Lauren in the moments between them. For leaders without a coach, it's coaching that fits around the job.
Is Lauren a real person?
Lauren Baptiste is a real executive coach and a CPA who spent 13 years at EY. When you text, you're texting an AI trained on her coaching, which is why replies usually arrive within a minute, day or night.