An executive coach you text
An executive coach helps you think clearly about the decisions, conversations and habits that shape how you lead. TextLauren is one you text: Lauren checks in, preps you for the hard moments and remembers everything, so help arrives while the stakes are still live instead of at a session two weeks later.
Lauren is a real coach. You're texting an AI trained on her coaching.
What an executive coach does
A good executive coach doesn't run your team for you. They ask the questions that get to the core of what's going on, help you decide what matters, and hold you to the next step. The work usually covers the same handful of things: hard conversations, big decisions, managing up, giving feedback, and how you spend your time and energy.
Most executive coaching happens in scheduled sessions, once or twice a month, over several months. Executive coaching runs $200 to $500 an hour. That works well for depth. It works less well for the moment that can't wait for Thursday.
Coaching for the moment before
The ten minutes before the board meeting. The night before the big ask. The pause before you hit send. That's when most people wish they had a coach, and it's exactly when a session isn't on the calendar.
TextLauren lives in the thread you already check all day. Text Lauren from the hallway and walk in with the first sentence ready. She asks before she advises, gives you the exact words when you need them, and pushes back when your plan has a hole in it. Replies usually arrive within a minute, 24/7.
What people text Lauren about
The hard conversation
Feedback for an underperformer, a no to your boss, a raise for yourself. Lauren helps you plan it the night before and checks in after. Start with the scripts library.
The decision you keep circling
The hire, the reorg, the offer. Lauren helps you separate what matters from what's loud, and pick the next step.
Managing up
The status update your boss actually reads, the case for headcount, the pushback that doesn't cost you the relationship.
Review season
Writing reviews for your team and your own self-evaluation, with phrases that are specific instead of generic.
The 11pm replay
The meeting you keep re-running. Lauren helps you close the loop: what to say on Monday, or what to let go.
She remembers, and she follows up
Lauren keeps track of your people, goals and patterns, so you don't start from zero every time. She checks in before and after the big moments, and runs a weekly goal with you: set on Monday, reviewed on Friday. You can see and edit everything she remembers in your account.
That follow-up is the part most advice is missing. Knowing what to say is half of it. Doing it, and learning from how it went, is the rest.
A traditional executive coach and TextLauren
| Traditional executive coach | TextLauren | |
|---|---|---|
| How you meet | Scheduled sessions by video or in person | Text messages, whenever something comes up |
| When you can get help | At your next session | Any time; replies usually arrive within a minute |
| Price | $200 to $500 an hour is typical | A free first week, then a monthly plan that costs less than one hour with most executive coaches |
| Best for | Depth over months, big transitions | The moment before, and following through after |
Many people use both. Read the full comparison.
The method behind it
TextLauren is built on the coaching of Lauren Baptiste, a CPA who spent 13 years at EY in New York before building her own coaching practice. Her method has five parts, in plain English:
- Awareness: get clear on what's actually going on, not just what it feels like.
- Alignment: separate what matters from what's loud or urgent.
- Action: pick a small, realistic next step. No overhauls.
- Accountability: follow through, without shame when you don't.
- Growth: change that lasts, instead of quick fixes.
Lauren is a real coach. You're texting an AI trained on her coaching. Read about Lauren.
What it looks like
promoted to director last month. tomorrow is my first staff meeting and two of the managers were my peers last year
congrats!! and yes, the first one sets the tone. what's the one thing you want them walking out believing?
that I won't micromanage them, but I expect more than the last director did
love that. say it plainly in the first five minutes: "I'm not here to redo your work. I'm here to raise the bar and clear the way. Here's what that means this quarter." then ask each of them for one thing slowing their team down. you'll learn a lot
Mon 12:10 PMhow did the first staff meeting go?
Private by design
Your messages are encrypted and never sold. Your employer sees nothing unless they sponsor a team plan, and then only anonymous themes.
If your company wants to offer Lauren to a team, Lauren for Teams gives employers aggregate themes only, never anyone's conversations.
Your next hard moment is the best place to start.
Text Lauren what's coming up. She'll ask the questions that get to the core of it, help you plan, and check in after.
Hi Lauren! I'd like an executive coach for what's coming up at work.
Lauren is a real coach. You're texting an AI trained on her coaching. Your first week is free. Cancel anytime from your account or by texting Lauren.
Frequently asked questions
What does an executive coach do?
An executive coach helps leaders think through decisions, hard conversations and their own habits, then follow through. Coaches mostly ask questions and hold you to your plan rather than telling you what to do.
How much does an executive coach cost?
Executive coaching runs $200 to $500 an hour. ICF's 2023 study found an average of $272 for a one-hour session in North America. See the full breakdown.
How much does TextLauren cost?
Your first week is free. After that it's a monthly plan that costs less than one hour with most executive coaches, and you see the price before you start. Executive coaching runs $200 to $500 an hour. Cancel anytime from your account or by texting Lauren.
Do I need to be an executive?
No. TextLauren is for managers, founders and professionals who carry hard decisions and harder conversations, whatever the title. See who it's for.
Do I need an app?
No app needed. Lauren works in iMessage, RCS or SMS. If you'd like your history, memories and goals in one place, there's an iPhone app, TextLauren: A Coach You Text.
Is Lauren a real person?
Lauren is a real coach. You're texting an AI trained on her coaching. That's how replies usually arrive within a minute, day or night. The real Lauren Baptiste is an executive coach and a CPA who spent 13 years at EY. More about Lauren.