Coaching for accountants and CPAs
TextLauren is built on the coaching of Lauren Baptiste, a CPA who spent 13 years in tax and audit at EY in New York and rose to senior manager. It's a coach you text through busy season, before the client call and on the way up the track.
Lauren is a real coach. You're texting an AI trained on her coaching.
Who it's for
Accountants and CPAs in public accounting, industry and finance: busy season, the jump from senior to manager, the partner track, the client who won't send documents, and the question of whether to leave.
What accountants text Lauren about
Busy season
When there's more work than hours, Lauren helps you pick priorities, push back on the right things and get through it.
Managing seniors and staff
Review notes that teach rather than just correct, and the conversation with the staff accountant who keeps missing deadlines.
The client conversation
An audit finding, a fee increase, missing documents three days before the deadline.
Manager, senior manager, partner
Make your case and find out what the bar really is.
Staying in public accounting, or not
Industry, a smaller firm, something else entirely. Lauren helps you think it through before you decide.
How it works
- Text the moment. Save Lauren's number and text her in iMessage or SMS: from the hallway, before the meeting, at 11pm. Nothing to schedule or install, and there's an iPhone app if you want your history and goals in one place.
- She asks before she advises. A question or two, then a plan, a script or some honest pushback. Replies usually arrive within a minute.
- She remembers and follows up. Lauren keeps track of your people, goals and patterns, checks in before and after the big moments, and runs a weekly goal with you, set on Monday and reviewed on Friday. You can see and edit what she remembers.
- It stays private. Your messages are encrypted and never sold. Your employer sees nothing unless they sponsor a team plan, and then only anonymous themes.
What it looks like
busy season week 6. my senior manager just added 2 more clients to my plate. I can't say no right?
week 6 is brutal. you don't have to say no. you can make the trade-off visible
which current client has the softest deadline?
probably Delmar, their extension is already filed
then tomorrow: "Happy to take these two. To get them done right, I'd move the Delmar review to next week. Does that work?" you're not refusing. you're asking her to choose
From a coach who's done busy season.
Text Lauren what's on your plate. She'll help you pick priorities, push back on the right things and check in after.
Hi Lauren! I'm an accountant and want help with something at work.
Lauren is a real coach. You're texting an AI trained on her coaching. Your first week is free. Cancel anytime from your account or by texting Lauren.
Frequently asked questions
Is there coaching for accountants and CPAs?
Yes. Accountants use coaches for the partner track, managing teams, client relationships and career moves. Lauren Baptiste, whose coaching TextLauren is built on, is a CPA who spent 13 years at EY.
Can Lauren help during busy season?
That's when it's most useful. Text her between reviews, and she'll help with priorities, pushback and the conversations that can't wait until May.
Should I leave public accounting?
Only you can decide. Lauren can help you get clear on what you want, what's driving the urge to leave, and one small next step before a big move.
Is Lauren a real person?
Lauren Baptiste is a real executive coach and a CPA who spent 13 years at EY. When you text, you're texting an AI trained on her coaching, which is why replies usually arrive within a minute, day or night.